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    « Customer Feedback, the Secret to the BIG MO | Main | Decentralized Editorial »


    Sue Van Der Hout

    This advice about long tails and user attention, which is also a fascination for marketing guru Seth Godin, is important to reflect on.

    We are moving from a destination to an indepth engagement experience for women. Understanding what is driving online behaviour is key to building technology that women want to love, flirt with, or avoid entirely.

    We're going to map this for a future marketing project.

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